Improving the Online Shopping Experience
Posted by
Monika Ghita
| Aug 25, 2017
How to Simplify the Tricky Parts of Buying Online – Optimising the eCommerce Checkout
Even though retail eCommerce sales continue to rise and are expected to show solid gains in 2017, the rate of eCommerce growth is declining. As eCommerce and mCommerce (mobile commerce) are experiencing high rates of cart abandonment, companies are having to think about simplifying online purchase processes.
European B2C eCommerce is expected to increase to €602 billion in 2017 according to the European Ecommerce Report 2017 (Ecommerce Europe, 2017). Worldwide retail eCommerce sales will also continue to show solid gains in 2017, rising to €2 trillion. This year, for the first time, eCommerce sales will account for one-tenth of total retail sales worldwide (eMarketer, 2017). Nonetheless, the average documented online shopping cart abandonment rate is currently at 69.23% (Statista, 2017).
Nowadays, more than ever, technology, innovation and attitude are key to eCommerce success. Ultimately, it’s all about improving the online shopping experience and creating meaningful, personal interactions with consumers. The fewer clicks needed to complete a transaction, the more pleasant the shopping experience is, and the more likely it is that the customer will return to buy from you again.
Eliminating Checkout Friction
Source: Baymard Institute, 2017
The latest quantitative study on reasons for abandonment conducted by Baymard Institute found that one in four shoppers have abandoned the cart solely due to a “too long/complicated checkout process”. This effectively translates into €162.5 billion worth of lost orders this year in Europe alone; lost orders which could be avoided by checkout optimisation.
And with eCommerce sales expected to grow another 15.8% in the 2017 holiday shopping season (eMarketer, 2017), and with increases in mobile transactions as well, rapid address capture is now essential. Don’t let a complicated checkout process lose you sales!
Address validation and autocomplete software, such as Autoaddress, can help eliminate checkout friction, speeding up address capture while also validating the address at the point of entry. Using Autoaddress you can reduce shopping cart abandonment, boost mobile conversions and ensure that only complete and accurate address data comes from your checkout form!
Adding Autoaddress Control to Your Checkout
You can improve your checkout with address validation and autocomplete in minutes with our jQuery Plugin or you can build your own interface and call our API.
Autoaddress Javascript control and CSS can be easily added to a Magento address form. The Magento Plugin contains functionality to provide an out-of-the-box Autoaddress solution that can be edited depending on your requirements.
